Wednesday, January 15, 2020

Dr. Pepper/Seven Up, Inc. Squirt Brand Essay

DR PEPPER SNAPPLE GROUP INCORPORATION Opportunity Analysis, Market Segmentation, and Market Targeting Thinking of energy drinks competitor they have lot of ideas and strategies made to compete they innovate their products to have a new ideal in the eyes of customer. There are 43 million energy drink users in US. they are lack of product promotion because the competitors are more well known while Dr Pepper Snapple Group Inc, before are the major energy drink they need to innovate the product like for example for the health conscious people they can make a sugar free energy drink, or for fitness. They only targeted for males and sport man while they can have an innovation of it to target female like energy diet drink to make them sexy. The important thing is to promote first the product my using social networking like facebook to get the attention of the customer , commercialize the product with the use of well known artist. Served Market Where To Compete What is Marketing Market Sales Potential and Profitability Estimating Market Sales Potential Market Sales Potential is a Quantitativ e Approximation of Effective Demand Maximum Level of Sales that Might Be Available to All Organizations Serving a Defined Market During a Specific Time Period Definition Three Variables That effect Market Sales Potential The Number Of Prospective Buyers Who Are Willing And Able To Purchase and Offering(B) The Quantity Of An Offering Purchased By An Average Buyer In A Specific Time Period (Q) The Price Of An Average Unit Of An Offering (P) B x Q x P = Chain Ratio Method to Create Clear Marketing Plan Chain Ratio Method Provides A Quantitative Estimate of Market Sales Potential Highlights Factors That Are Controllable and Uncontrollable Using the Chain Ratio Method to Influence Market Sales Potential for Carbonated Cola Soft Drink Market in a South American Country Factors That Can Be Manipulated (B) Proportion of population that consumes carbonated soft drinks (Q) Availability and ease of access to carbonated cola soft drinks (P) Pricing of carbonated cola soft drinks Sales and Profit Forecasting Once one has determined a market’s sale potential and identified variables that can be manipulated to increase sales of a particular product, one needs to determine the estimated sales that can be expected from a given marketing  strategy. We do this by creating a â€Å"Sales Forecast† Sales Forecast Level of sales a single organization can expect to achieve based on a chosen marketing strategy and an assumed market environment. Sales Forecast Forecasted Sales Size Of The Target Market The Marketing Mix Chosen For The Target Market Assumed Number Of Competitors In The Target Market Competitive Intesity In The Target Market An Example Total Estimated Prospective Buyers Target Market (25% of Total Buyers) Distribution/ Communication Coverage (75% of Target Market) Annual Purchase Rate (20 Units Per Year) Average Product Price Per Unit ($10.00) 1 Million 0.25 0.75 20 $10.00 37.5 Million A Disclaimer While this is an adequate example of a chain ratio method calculation forecasting sales in a particular target market, this forecast does not take into consideration the number of competitors vying for the same target market or the competitive intensity of the target market and therefore should be adjusted downward to reflect the effect of these added variables on the sales forecast. Finally A Pro Forma income statement should be prepared showing the forecasted sales, budgeted expenses, and estimated net profit. Population

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